Strategy

Navigating your next move in an ever changing landscape can be daunting. It requires a clear strategy for achieving growth and a focused plan to execute it.

We are here to be an independent sounding board and an extension of your team, to collaborate and provide rigour on key decisions made at any point along your journey.

Our team come from industry and banking backgrounds with experience providing board advice to private equity funds, founders and CEOs of privately backed mid-market businesses.

We provide our clients with access to our network of contacts including senior executives of large corporations, serial entrepreneurs and investors. Our clients are able to leverage our experience, relationships and knowledge to strengthen their hand in decision making and access the right people to make things move quicker. We do this by assisting on specific projects, serving in an ongoing non executive capacity, or providing a tailored mentoring programme that clients can tap into on an ongoing or ad-hoc basis.

Examples of what we do for our clients include:

• Redefine the brand proposition, purpose, plan and profit objectives that underpin the product, culture and reputation of the business.

• Devise and implement a robust marketing & PR plan across all channels;

• Set up and run all digital, ecommerce and social media and influencer activity on an ongoing basis;

• Provide sector intelligence from competitor benchmarking to market rumours;

• Put in place a clear set of systems and processes that support the underlying purpose of the business;

• Strengthen the core team with senior management, non-executive introductions and coaching of senior leaders on their mind-sets, capabilities, and understanding of the core business purpose;

• Provide interim or part time FD or CFO services to assist a growth plan , a fundraise or an exit;

• Redefine and implement a new pricing and promotion strategy across all products and services;

• Lead a turnaround programme to remove inefficiencies and losses, to make cultural shifts,  and to ultimately restore growth;

• Explore an opportunity to penetrate a new market or scale up an activity through research and trial (such as setting up an ecommerce or local partner in an overseas market);

• Look at product portfolio and category extensions through NPD, partnerships and acquisition opportunities;

• Plan and execute geographic expansion through branch roll-out, buy & build and strategic alliances;

• Put together and implement a post-acquisition strategy and 100 day plan for transitioning and transforming the business;

• Present financing options and introduce relevant debt and equity funders to support a specific growth plan;

• Approach potential acquirers, on a no names basis, to gauge market appetite and valuation, without formally putting your business on the market.

• Put together a comprehensive exit strategy whether that be planning a sale process or putting in place a proper succession planning for those considering retirement.

Our clients can retain us to help on a project by project basis or on an ongoing basis to advise on all board matters in an non-executive capacity.

We are the go to partner for brands looking for a fresh, honest, skillful approach to deal doing.

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