Instagram is waving goodbye to vanity metrics and saying a big hello to Saves; the hottest and truest engagement metric that should be your brand social team’s newest obsession.

Now more than ever, businesses should be exploring all routes to market to keep up with consumers changing shopping habits. Sticking rigidly to your lane could lead to missed opportunities for growth and untapped brand ambassadorship waiting to be harvested.

When it comes to digital support, agencies promise a utopia of expertise, but this can come at a price and results can often take a lot longer to materialise than expected.